Asian Food is the place where you will find all the authentic Asian products and ingredients you need to make delicious recipes.

E-commerce website built on PrestaShop Platform. PrestaShop is an eCommerce website builder to create and manage your online business.
Project Date: 14 July 2018

Challenge And Solutions

The client approached us to improve overall site architecture and navigation to enable easier browsing and a more frictionless experience.

We upgraded their old PrestaShop 1.6 to 1.7. Did lots of speed optimization related development. It has dramatically improve SEO performance and content marketing opportunities.


Style Concepts

Overall style needed to be updated to match their fresh new product packaging. The objective was to keep the website simple to stay true to their passion for simple ingredients, while adding vibrant splashes of colour, more illustrations, and more photography

Bringing it all together

Delivering Results

The new website is a fresh, inviting experience that’s easier on the eyes. The improved site navigation and accessible search filters to help customers find their desired products instantly. Deeper and better-optimized content experience giving them an SEO boost.

How did this affect Asian Food Revenue? A 34% increase in average session duration and an eight percent decrease in bounce rate showed that when people arrived at Asian Food’s website, they stayed longer and were navigating through the website at a higher rate. This led to increase in revenue and customer satisfaction

1.00% CTR
22% Less CPA
303% ROI

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